This episode really hit home with me for a few reasons:
I have a PhD in biomimicry, the design and production of materials, structures, and systems that are modeled on biological entities and processes. So I love the concept of PowerWool, which builds on and improves the natural technology of sheep’s coats.
I am passionate about climate change, social justice, and how engineers, entrepreneurs, and corporations can help people and the planet, and Cotopaxi is a mission-driven company whose motto is “Gear for Good.”
I’ve been thinking about power wool since hanging out with the CEO of Polartec, who loves the properties of wool but recognized there’s weakness in its durability. That’s why he spearheaded the PowerWool project. If you want to know more about this, Click here